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Super Bowl: Saint James Iced Tea
Date
February 2025
Location
New Orleans, Louisiana
Client
Saint James Iced Tea
Role
Creative Producer & Head of 2D Design
Saint James Iced Tea partnered with Outside Perspective to design an engaging 10’x20’ activation footprint at The Super Bowl and Club SI’s The Party. The team developed a tourable brand experience that brought Saint James directly to fans, allowing brand ambassadors to sample cold, refreshing Saint James Iced Tea to over 5,000 attendees at Club SI’s event at Mardi Gras World in New Orleans
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